LinkedIn Premium accounts enable you to engage with users in a more advanced manner, increasing your business’ visibility. Premium accounts allow you to see the full profiles of people who have viewed your profile, not just their names.
Furthermore, you can view the keywords that referred people to your profile. It is extremely helpful to know what the most popular keywords are for LinkedIn content when you are creating it.
You can use this feature to gain insights into the characteristics of potential contacts. You can better target your content if you know their skills, job profile, interests, and even level of influence.
LinkedIn Premium lets you see your ranking among your peers and the top influencers in your industry.
The more people you are able to reach on LinkedIn the higher your chances of connecting effectively with industry influencers and improve your networking skills.
If you have a LinkedIn Premium account, you can take advantage of these three features to increase your reach:
Its is a feature that allows you to send direct messages to prospects and industry leaders who are not yet your connections. The advantage of this is that LinkedIn messages are said to have an 85% open rate compared to traditional email. InMails are therefore a great way of getting acquainted with potential connections. To send an email, simply search for users and click on ‘send InMail’ below their profile headline.
For instance, if you are interested in introducing yourself to XYZ Customer, simply send them an InMail message and they will receive a notification immediately.
Use introductions as a networking opportunity by starting conversations with users that you feel will be valuable to your business. With a free account, you get 5 introductions only. Premium accounts get 25 to 35 introductions, based on the type of subscription.
Introductions give individuals a chance to get introduced to other users by their own LinkedIn connections.
Another great way to improve your visibility using LinkedIn Premium is through the Open Profile feature. With this feature, any LinkedIn user can contact you free of charge. You can also contact any other user with an Open Profile even if you are not connected already.
Fine-Tuning and Expediting
Fine-tune and expedite your search using premium search that has 8 more additional search filters. This way you will be able to reach out to the right people more quickly. For instance, you can narrow down your search results using years of experience or function.
With a premium account, you can search as many profiles as you like and reach people throughout your network. It is also possible to save your profile searches and go through them at a later time.
A weekly email update alerts you to new profiles that fit your search criteria. You’ll basically get leads from LinkedIn if you have a LinkedIn Premium account.
If you are on a premium account, you will benefit from an extended search listing that makes you stand out when users search for your name or company. Another advantage of extended search is that when you appear in the search results, your profile will have a few extra lines providing more information about you. This is likely to encourage users to connect with you.