Canva is an online graphic design tool pre-loaded with thousands of templates to spark your creativity. Whether it be for internal use or for a client, the many benefits of using Canva make it easier than ever to knock up stunning visuals in no time. From magazines to website design to logos, Canva helps you design everything simply and efficiently without needing extensive graphic design experience or complicated Adobe programs. In this post, we’ll run you through all of the Canva benefits, and we’ll weigh up the advantages and disadvantages of using Canva.
Benefits of Canva:
- Create wireframes with ease.
- Pre-made size templates make creating size-specific content simple.
- The ability to use the transparency tool on all elements.
- Hundreds of elements, icons and graphics to choose from.
- The ability to add frames and vignette to imagery.
- The user-friendly interface is easy to use for all levels.
- The free design templates make designing content super quick.
- Access to free, safe stock imagery.
- There are endless possibilities for creation.
Throughout this post, we’ll explain these advantages of Canva in more detail, showing you why we think Canva is an excellent resource for easy graphic design. However, there is a con for every pro, so we also weigh up the advantages and disadvantages of Canva. Finally, we’ll let you know why we believe that Canva isn’t for everyone, and the software’s disadvantages.
Create wireframes with ease.
Wireframes are a crucial part of the website development and design process as it allows customers to get a stripped back visual of what their new site will look like. Additionally, website wireframes can help to inform decisions around website usability and user-experience. A fantastic benefit of using Canva is that these wireframes can be created in no time, helping with those all-important deadlines.
Pre-made size templates
As Liz Pienaar mentions in her recent LinkedIn article, Canva offers a variety of pre-made templates to choose from, including Facebook banners, YouTube thumbnails, business cards and magazines. Using the pre-made templates, you can be sure that your content will perfectly fit your desired image location. This is a handy Canva benefit for small business’s websites, whereby time and resources are limited, and efficiency is eve
Transparency tool
If you love beautifully subtle design work as much as we do, you will be excited to use this tool. Unlike any other free graphic design software, an advantage of Canva is that the software allows every element to be adjusted with transparency. From backgrounds and images to icons and logos, many cool visuals can be formed using this tool, including captivating overlays and textured effects. There is an adjustable slider in the top left, and an option to input a value of opacity.
Hundreds of elements
Sometimes words are insufficient, so to get your message across, you might need to use visuals. Searching through the icon library on Canva can help you find the perfect visual icon for your content. Icons can be used on logos, infographics, or anything you’d like! Let your imagination run wild. We find elements useful for social media icons when creating advertisement banners. There is a menu called elements on the right where you can search from the thousands of free icons.
Frames & Vignette
When a standard image isn’t enough, you can resort to adding frames and vignette filters to create the desired effect, whether that be to add a retro edge or to make an image more dramatic. Vignette filters are fantastic for bringing older images back to life, so you can relive your favourite memories, enhance composition, and add an antique feel to your posts. If your Instagram is themed and you want to ensure all your posts have the same vignette filter, a unique Canva advantage is that you can note down the filter codes within Canva, ensuring cohesiveness.
User-friendly interface
There are many Canva benefits; however, we believe this is the most important. We’re certain even the least experienced users would be able to navigate Canva with ease. Their super easy-to-use templates, stickers and photos, alongside their drag-and-drop feature, makes creating beautiful content a breeze. In addition, we find the navigation easy to navigate, with the left side housing all of your major design elements and the top bar housing all minor design elements (font, colours).
Free design templates
Starting with a blank canvas can be daunting and often leaves you thinking, ‘where do I begin?’. The benefit of using Canva is that it takes that worry away as it offers hundreds of free design templates available for you to customise to your liking. The pre-made templates help to inspire and aid. Whether you make a design completely your own, or simply change a few colours, Canva makes it simple for you to achieve in a few clicks.
Stocky Imagery
One of Canva’s benefits is that you won’t ever worry about paying for stock imagery again. Canva’s selection of imagery is totally free and safe to use, so you don’t need to worry about getting into hot water over usage rights. Browse through their images to find pictures that represent your brand, or filter to choose images that fulfil specific criteria.
Endless possibilities With all of the professional tools at your disposal, there are endless possibilities for creation within Canva. For example, you can create infographics for Pinterest, Facebook Ads for paid social or even banners in your website design. Additionally, there are plenty of GIFS and animations to choose from if you’re creating a moving image presentation.
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